Overcoming Buyers’ Financial Fears
When the economy seems uncertain, one thing is painfully certain for motorcycle dealers — customers are more likely to put the brakes on their plans to purchase or lease a bike. According to J.D. Power & Associates, their reasons for hesitation are clear:
- Customers are afraid of losing their jobs
- They’re concerned about taking on new debt
- They have a general lack of confidence in the economy
So how do you give prospective buyers the confidence to drive away on a new or used motorcycle? Give them the option to walk away from negative equity under certain financial circumstances.