MVP^® — Maintenance Value Program

Keep Them Coming Back with Prepaid Maintenance

According to industry research, customers who return to the selling dealership for service are twice as likely to purchase their next vehicle from the same dealership. So how do you convince cost-conscious buyers to choose your service drive over cheaper competitors? Equip them with the EFG Maintenance Value Program from the moment you hand them the keys.

MVP^® is more than a service contract — it’s a service retention program that works as a win-win for customers and dealers alike.

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MVP Info Card

Showroom Video for Your Customers

Customer benefits of prepaid maintenance

Significant discounts on basic oil changes, cabin and air filter changes, tire rotations, etc.
Effortless budgeting of service expenses, with prepaid maintenance rolled into their monthly car payment
Added insight and expertise from factory-trained and certified technicians
Builds a computerized service history to enhance future resale value

Dealer benefits of prepaid maintenance

Ability to adjust reimbursement amounts due to market conditions
Greater flexibility to adjust services within 15 minutes, by rooftop or auto group
Full control to almost instantly add or drop services, set pricing, and produce a contract with service drive reporting
Service advisors can electronically submit, self-adjudicate, and receive automatic claims approvals through EFG’s Express Claims technology
No age, mileage, or schedule restrictions
Automated claims process, service department reimbursed in less than one hour
Provides the flexibility to honor claims at a single location or multiple dealerships in a multi-store chain
Electronic storage of customer records available for BDC sales follow-up of customers not using prepaid services

Seamless online administration

With MVP pre-paid maintenance, it’s quick and effortless to enroll new customers, view service history, process service requests, access reports, and submit claims through the award-winning EFG DRIVE portal. And by the way, all claims are processed and paid through our DRIVE portal, eliminating the need to call for authorization.

Without MVP^® prepaid maintenance, you have a lot to lose

Did you know that 70 percent of car buyers fail to return to the dealership for service and maintenance? Since the service department is one of the most valuable profit centers of a dealership, a percentage this high can be devastating over time. Consider this scenario:

A dealership sells 120 cars this year
70 percent of those buyers go elsewhere for service and maintenance
That’s 84 service opportunities
Over a five-year period, that’s roughly $84,000–$92,000 in lost revenue

EFG Companies helps you reclaim that lost profitability with go-to-market strategies that leverage more than three decades of industry insight.

(Please see contract for full product details)